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Senior Public Relations Manager

Senior Public Relations Manager

Senior Public Relations Manager

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Accentuate Staffing is recruiting for a Senior Public Relations Manager to join a leading Global Marketing Company in Raleigh.  This is a direct hire opportunity with a competitive salary and an excellent benefits package.

Responsibilities:

  • Content strategy – Run monthly brainstorm meetings newsroom-style to generate campaign concepts that attract journalists’ attention
  • Campaign planning and project management – Manage the production of multiple campaigns across functional teams, including copywriting, design, development, and promotion
  • Team management – Develop and train the Media Relations Associates in pitch writing workshops, journalist contact list building, as well as manage external resources (freelance/outsource labor) to support campaign initiatives
  • Oversee key PR initiatives and relationships such as our Expert Advisor panel for contributing writers and syndication strategy
  • Reporting and projecting weekly key performance metrics, e.g. links, shares, and mentions
  • Innovating processes and workflows to improve efficiency

Requirements:

  • 5+ years of relevant experience in Journalism, Public Relations, Digital Marketing, SEO, Communications, or related field (Agency experience a plus)
  • 1+ years of direct management experience
  • Bachelor’s degree or higher from accredited college/university
  • Demonstrated understanding of digital media industry
  • Outstanding written English communication skills and persuasive ability
  • Technical proficiency with Microsoft Excel and Google Sheets
  • Experience within content marketing for the Healthcare or Financial services sectors
  • Leadership or management experience with growing teams
  • Experience with PR tools and media databases such as Cision, HARO, Muckrack, and others
  • Experience with email marketing tools (e.g. MailChimp, Constant Contact, etc.) and/or CRM software (e.g. SalesForce)
  • Experience with analytics / data visualization suites (e.g. Tableau)

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