Paid Search Social Media Analyst
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Accentuate Staffing is currently recruiting for a Paid Search Social Media Analyst who will manage the strategy and optimization of multiple lines of business for a marketing company in Raleigh, NC. This role will be responsible for the bidding strategies, day to day management, client and executive interaction and growth of the program. This position will be heavily in Paid Search but will have the opportunity to work with other channels such as email, Paid Social, Native and more. It is an awesome opportunity!
Responsibilities:
- Work closely with cross functional teams to understand business goals and KPI’s and develop media strategies to support direct response.
- Partner with the business and clients leads to execute and manage tactical aspects of social media plans.
- Establish publisher relationships to develop and maintain work class programs
- Drive data driven analysis and insights to improve campaign effectiveness
- Report on the progress and business impact of performance media campaigns
Requirements:
- BA/BS degree or equivalent practical experience
- 2-3 years of digital marketing experience and strong analytical and troubleshooting skills
- Ability to use data and drive actionable insights
- Strong business acumen and proven track record digital marketing success
- Paid Social Media experience is a must
- Marketing, Math, Finance or Statistics Background is preferred
High level of proficiency in Excel - Google AdWords, Bing AdWords, Google Analytics is required
