Responsibilities:

• Help create marketing strategies that align with association strategy.
• Coordinate production and execution of marketing schedules and deadlines (utilizing efficient processes and organization) ensuring all projects adhere to the schedule and required specifications. Update team members, as necessary.
• Production and dissemination of all email marketing efforts, including selecting the appropriate audiences and member segments. Assist Designer with necessary edits in the e-marketing platform.
• Schedule regular interdepartmental meetings focused on strategic conversation between team members and departments.
• Social media strategy, posting, and content for NCACPA including Facebook, Instagram, LinkedIn, and Twitter campaigns.
• Monitor trends in social media tools, email marketing, applications, channels, design, and strategy.
• Track movement and success of specific marketing goals for department.
• Utilizing the most current information, ensure the website reflects up-to-date details.
• Budgets for all initiatives pertaining to the Communications Department. Determine pricing of jobs, approve add-ons, verify incoming finished work (including quality assurance and quantity), disperse and store, and code invoices on finished projects.
• Analyze, review, and report on effectiveness of campaigns to maximize results, including effective benchmarks (best practices).
• Translate quantitative and qualitative data into recommendations and plan for revising email marketing and social media efforts. Use key performance indicators of current email marketing platform and other reporting technology to develop revised campaigns to increase open and click rates.
• Structure reporting and present marketing recommendations to Manager and other internal departments as needed.
• Monitor key CPE event registration numbers and reference prior data trends to identify metrics for measuring success in terms of event related marketing efforts.
• Provide administrative support to Director/Manager and teammates as needed.

Requirements:

• Bachelor’s degree in business, marketing, communications, or comparable field required. Minimum of 2 years of professional work experience in marketing/communications or related area. Knowledge and experience in a professional association environment preferred.
• HubSpot experience
• Experience managing several projects simultaneously in a fast-paced environment.
• Ability to identify opportunities for process improvements and efficiencies.
• Advanced knowledge of Microsoft Office and WordPress (or other CMS). Some HTML knowledge: ability to troubleshoot simple HTML errors. Video knowledge is a plus.