Marketing Manager
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Accentuate Staffing is seeking a Marketing Manager with experience in medical device or medical surgical products in the acute care or alternate care markets. This is a Direct Hire opportunity in the medical device/pharmaceutical industry! The ideal candidate will have 3-5 years product marketing experience and will have worked with a direct sales force or a distributor sales force. The candidate is responsible for managing the design, maintenance, and control of both internal and external promotional materials around the company’s products and services.
Responsibilities:
- Supports customer pricing strategies and communications
- Manage market share and industry analysis reporting
- Manages competitive pricing communications to company personnel and distribution companies
- Develops customer satisfaction surveys and physician/clinician satisfaction surveys
- Works with company management to conduct product focus meetings and medical advisory groups
- Manages company website
- Manages vendor relationships for marketing materials such as printers, graphic designers, marketing consultants, etc.
- Develops templates; reports; and newsletters
- Develops direct mail/email/social media campaigns
- Develops annual tradeshow plan, editorial calendar and department budget.
- Work in the field to discover, understand, and communicate market dynamics and trends
- Work in the field to Identify product or service issues and competitive intelligence
- Develops and manages a product training syllabus used for sales rep training and clinician training
- Determines a central message that communicates brand and the company mission through print, broadcast and online advertising programs with associated graphics, video and photography materials
- Creates project timelines to ensure projects are completed on time and on budget.
- Assists with Customer Relationship Management (CRM) database marketing activities, analytics and reporting
Requirements:
- BS Marketing
- Minimum of 3 years documented marketing success in medical device or medical surgical product lines. Other healthcare market experience will be considered.
- Experience developing collateral and educational support materials for physicians, clinicians and sales representatives is necessary
- 30% – 50% travel
- Excellent organizational, interpersonal and communication skills
- Proficiency with Microsoft Office tools including Excel, Outlook, Word and PowerPoint
- Proficiency with Adobe Illustrator or equivalent
- Works well under pressure, and is comfortable dealing with shifting priorities
