Responsibilities:

• Design and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Develop marketing strategy and provide effective leadership for designated brands, specific programs, and functions.
• Define and recommend new product opportunities and devise and execute creative on-strategy marketing programs for those new product lines.
• Develop and implement brand initiatives to include launching new brands, advertising and media planning, packaging development, promotions, and point-of-sale creative.
• Establish and maintain a consistent company image throughout all product lines, promotional materials, and events.
• Actively partner with field sales where needed for customer meetings, presentations, and sales incentive programs.
• Oversee production coordination and distribution of all POS and other collateral sales materials to ensure consistency.
• Effectively manage and utilize advertising agencies and vendors through concise on-strategy direction and diligent cost management.
• Effectively communicate (written and oral) company and brand strategies within the organization and to appropriate vendors.
• Foster effective internal controls by monitoring the control environment to ensure that organizational policies and procedures are being effective; that job duties are adequately separated or that mitigating controls are in place.

Requirements:

• Bachelor’s degree in business, market research, or economics, or equivalent experience required
• Graduate study or MBA preferred
• Minimum five years progressively responsible experience in a marketing environment, with an emphasis on utilizing market research to design successful product campaigns
• Minimum two to three years management experience in a marketing team environment
• Knowledge of regulatory industry and customer base
• Proven knowledge of research, planning, and analytical skills
• Creative and innovative thinking style
• Effective problem-solving and decision-making skills
• Organizational savvy and ability to adapt accordingly
• Strong sense of accountability
• Superior verbal and written communication skills, including visual presentation
• Strong interpersonal skills demonstrated by successful leadership of cross-functional groups at all organizational levels
• Ability to lead, influence, and motivate