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Marketing Manager

Marketing Manager

Marketing Manager

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Accentuate Staffing is seeking an experienced Marketing Manager to join a Medical Device company  in Raleigh, NC.  As a Marketing Manager, you will have the opportunity to develop and execute the plans for the  overall  marketing campaign. As a key member of the organization , this position will develop the digital marketing strategy, content-based email communications, and drip campaigns.  This is a direct hire role with a solid benefit package.

 

Responsibilities:

  • Manage, schedule, and submit digital and print advertising according to brand guidelines
  • Email system management, including segmenting lists, building email templates and A/B testing
  • Plan and schedule regular content-based email communications to current customers, subscribers, and prospects according to brand guidelines
  • Plan and build drip campaigns for prospect nurturing workflows in HubSpot
  • Monitor and report on website and email KPIs to find trends and opportunities
  • Write engaging copy for email content, subject lines, text messages, push notifications, and more to align with business needs
  • Coordinate with the creative team for web and email graphic requests
  • Review Customer Experience Outcome results and resolve/change materials needed

Requirements:

  • 2+ years working with a CRM/Marketing Automation platform (ex: HubSpot, Marketo, etc.) and web Content Management Systems (ex: WordPress, Squarespace, etc.)
  • Working knowledge of HTML and CSS coding to troubleshoot issues and implement customization beyond the capabilities of a WYSIWYG editor
  • Sharp attention to detail and astute proof-reading skills
  • Must be a self-starter, able to work independently or in a group, move projects forward, prioritize tasks, and meet deadlines
  • Excellent time management, interpersonal skills, and the ability to multi-task within a fast-paced environment
  • Results oriented with the ability to quickly produce content and make changes to meet multiple daily deadlines
  • Occasional travel may be required: 15-20 nights/year

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