Responsibilities:

Strategic Marketing & Communications Leadership

• Serve as a core member of the leadership team, contributing to organizational strategy, growth initiatives, and market positioning.
• Lead the organization’s marketing and communications strategy across multiple healthcare service lines to increase provider awareness, engagement, and program adoption.
• Ensure messaging consistently reflects clinical quality, mission-driven values, and regulatory compliance.
• Identify opportunities to expand visibility, strengthen brand positioning, and increase the value derived from existing programs and services.

Content, Messaging & Thought Leadership

• Oversee the development of high-impact marketing communications including website content, educational materials, provider-facing collateral, case studies, white papers, and campaign messaging.
• Ensure all communications clearly articulate clinical outcomes, quality standards, and the organization’s value to healthcare partners.
• Collaborate closely with clinical leadership to translate complex medical information into accessible, compelling messaging.
• Maintain consistent brand voice and messaging across all communication channels.

Digital Marketing, Social Media & SEO

• Lead digital marketing initiatives across web, email, social media, and paid channels to drive engagement and qualified leads.
• Oversee SEO strategy, content optimization, and search visibility to increase organic traffic and program awareness.
• Manage and grow the organization’s social media presence to expand thought leadership and provider engagement.
• Direct email marketing strategy and audience segmentation to support provider education and engagement.
• Oversee website strategy and development to improve user experience, traffic, and conversion.

Lead Conversion & Marketing Effectiveness

• Partner closely with the Business Development team to analyze lead flow, pipeline performance, and conversion metrics.
• Identify opportunities to improve lead qualification, messaging, and nurturing strategies to support successful program adoption.
• Develop reporting frameworks and KPIs to measure campaign effectiveness and marketing ROI.
• Implement improvements to ensure strong lead generations translate into measurable growth.

Team Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team, including two senior directors responsible for key marketing functions.
• Establish clear priorities, workflows, and performance metrics to ensure alignment with organizational goals.
• Foster strong collaboration between marketing, business development, clinical teams, and operations.
• Ensure all communications align with healthcare regulations and organizational standards.

Requirements:

• 3-5 years of marketing and communications leadership experience.
• Bachelor’s Degree in marketing and communications is required.
• Proven experience marketing to healthcare providers (e.g., hospitals, physicians, surgeons, or clinical organizations).
• Demonstrated expertise in content development, communications strategy, and digital marketing.
• Strong experience with SEO, website strategy, email marketing, and social media growth.
• Experience leading and mentoring senior-level marketing team members.
• Track record of executing multi-channel campaigns that drive engagement and measurable results.

Preferred Experience

• Experience within healthcare organizations, healthcare services, or healthcare networks.
• Familiarity with healthcare compliance, regulatory considerations, and provider engagement strategies.
• Experience partnering with business development teams to improve pipeline performance and lead conversion.
• Experience developing and executing marketing and advertising strategies to attract new patients and increase service utilization.
• Demonstrated ability to promote designated marketing services (DMS) through digital, print, and community outreach campaigns.