E-commerce Digital Content Specialist
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Accentuate Staffing is recruiting for an E-commerce Digital Content Specialist to join a leading organization in Holly Springs, NC. As a digital marketing team member, this role is responsible for developing base product copy and enhanced content to promote and build brands across all eCommerce channels.
Responsibilities:
- Creates, maintains, and updates base copy for online retail use.
- Creates, maintains, and updates enhanced content to be entered in Vendor Central, Wayfair, and WebCollage.
- Works closely with eCommerce team members to implement base and enhanced copy for online retail use.
- Sources SEO keywords for products and is adept at organic keyword insertion.
- Experience working with a PIM solution.
- Works with eCommerce, Marketing, and Product teams to strategically position branded products.
- Detail oriented professional with solid experience in writing copy for projects across digital and traditional channels.
- Solid understanding of enhanced / A+ copy for products in an eCommerce environment with at least 3 years of related experience in product content development.
Requirements:
- Bachelor’s degree or equivalent experience
- 3+ years eCommerce B2B and B2C experience
- Excellent written and verbal communication skills
- Experience with large ecommerce resellers
- Proven ability to work with diverse cross-functional teams
- Ability to clearly explain features and benefits by researching vendor, competitor and customer information.
- Must be able to translate technical terminology into benefit-oriented information.
- Experienced with creating customer segmented copy for catalogs, mailers, advertising, emails, blog posts, video scripts, and other marketing materials as needed.
- Isn’t afraid to ask for help but prefers to exhaust options through self-research first.
- Has a passion for getting the words right.
- Driven to be a value add to the organization by working cross-functionally to solve problems and deliver best-in-class experiences, a thought leader.
- Cross-functional team player who focuses on meaningful collaboration with colleagues.
- Proficient at time management, can effectively manage multiple projects in a fast-paced environment.
- Comfortable working with limited supervision.
- Part time grammarian who possesses strong proofreading skills.
- Comfortable operating a PC or a Mac with working knowledge of MS Office Word & Excel.
- Introductory experience with Photoshop, Gimp, or like software for small asset corrections
