Director of Product Marketing
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Accentuate Staffing is currently hiring for a newly created position within high growth, SaaS start up organization in RTP, NC for a Director of Product Marketing. The Director of Product Marketing will create powerful and compelling messaging, content, and collateral for both business and technical audiences. You will engage cross-functionally with our sales, customer success, decision science, and product teams to help design, plan, and execute the go-to-market strategy that drives measurable success. This role will also be responsible for ensuring the sales team and partners are enabled to deliver a consistently powerful message to the market. You can translate technical capabilities into simple, compelling, differentiated messages. You’re a self-starter who can excel in a fast-paced environment. You’re collaborative and comfortable working cross-functionally. You’re strategic and hands-on, and you’re experienced at presenting to both technical and business decision makers. This is an exciting opportunity to help define, build, execute, evaluate, and evolve the product marketing function.
Responsibilities:
- Create compelling positioning, benefits, differentiation, and use cases that demonstrate a clear understanding of the target customer and the core capabilities of the system.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer’s journey.
- Position our sales and account management teams to win through effective sales enablement tools and initiatives.
- Assist with the planning and launch of new capabilities and releases and participate in managing the cross-functional implementation of those plans.
- Stay current on industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand generation.
- Review competitive offerings and drive ongoing differentiation.
Requirements:
- 8+ years of product marketing experience, specific experience in SaaS is required
- Able to work on multiple projects simultaneously and have a proven track record of successful product launches, initiatives/programs
- Able to understand and explain technical concepts and ideas in a clear, concise, and logical manner.
- Strong writing and content development skills
- Passionate about creating high quality content and measuring its effectiveness
- Experience working with B2C marketers, comfort with technology
- Experience and passion for working for a rapid growth business
- Excellent listening, collaboration, and networking skills to enable positive interactions with colleagues, cross-functional teams, executives and third parties
- Empathy and a drive for excellence
- Bachelor’s degree
- Ability to adapt to a fast-paced and changing start-up environment
- Must be driven and self-motivated
- Entrepreneurial spirit
- As part of your candidacy, you will need to provide examples of your long and short form articles, reports, and documents.
