Director of Digital Optimization
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Accentuate Staffing is seeking a Director of Digital Optimization/User Experience for a growing Marketing Analytics & Optimization team in Raleigh, NC. This role will manage, and partner with a team to find practical solutions to business challenges and opportunities. This role will take a data-driven approach to optimizing website performance and customer acquisition. This is a Direct Hire opportunity!
Responsibilities:
- Drive consistent increase in conversion rates across a portfolio of sites
- Generate ideas that improve the performance of digital acquisition
- Work collaboratively with development and creative to manage test roadmaps, requirements and resources
- Work collaboratively with analytics to ensure tests are measurable and analyze results
- Design experiments that teach more about users and how to best serve them
- Design and implement saleable user personalization strategies that optimize conversion
- Discover opportunities for new improvements through thoughtful analysis in Google Analytics
- Be the voice for data driven decision making in creative meetings, supporting a culture of optimization
- Rapidly and effectively communicate optimization ideas to stakeholders through storyboards, wireframes and prototypes
Requirements:
- 4-7 years of experience in same or comparable position for consumer-focused tech and/or marketing agencies
- Experience in insurance or lead generation digital space a plus, but not required
- Proactive approach, and the experience to drive a project through each stage of the project lifecycle, from beginning to end
- Mastery in A/B testing and personalization platforms such as Google Optimize, VWO and Optimizely
- Proficiency in Google Analytics, Supermetrics & Google Data Studio
- Experience with user experience research methods, including usability, human factors, and direct consumer feedback methods
- Proficient in wire-framing as well as executing fully “clickable” prototypes
- You have work in the market that you have designed A/B testing strategies for and you have a deep understanding of analyzing results to define further tests
- You have written design stories that narrate product successes with clear and concise language
- You have a people-focused mentality, and are constantly looking to improve your decisions through user feedback
- You are confident and comfortable presenting new concepts and outcomes
- Experience in UX for all devices, and interest in new and emerging technologies
- Driven by user needs as defined by data, analytics and metrics
- Some front-end coding skills a plus but not required
