Responsibilities:

• Create and manage all database marketing programs
• Work with teams to build functional campaigns through email, marketing automation, CRM and other marketing systems
• Define and manage the customization of our Marketo marketing automation platform including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows and reporting
• Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates
• Manage all email campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
• Create reporting dashboards and custom reports analyzing campaign performance in order to provide actionable insights and bring forward ideas for continuous improvements
• Champion continuous advancement of our CRM features and capabilities including targeting and personalization in collaboration with multiple stakeholders
• Stay current with best practices, limitations, strategies, and industry standards related to database marketing
• Maintain expert opinion on relevant email related legislation (GDPR, CAN-SPAM, CASL), through partnership with internal compliance experts, solution providers and independent research
• Schedule and maintain email calendar
• Drive growth of the company’s loyalty database, repeat visits and revenue

Requirements:

• Bachelor’s degree in Business, Marketing or related field OR equivalent combination of education and experience
• 3-5 years of email and marketing automation experience with a minimum of 2 years managing marketing automation – specifically using the Marketo platform
• Proficient in email marketing automation programs (Marketo), graphics programs (Photoshop), Microsoft Office
• Strong aptitude for collaboration and relationship-building, both internally and externally, with outstanding communication skills
• Expertise in managing multiple and competing demands/projects and delivering against aggressive goals
• Strong writing skills, ability to think strategically and exceptional attention to detail
• Deep understanding of retail-focused digital marketing strategies
• Proven track record building and executing successful digital campaigns
• Understanding and working knowledge of CMS and HTML
• Strong analytical background with a knowledge of Google Analytics
• Proficiency in a variety of digital marketing tools and the ability to learn new technologies quickly