Responsibilities:

• Develop lead generation concepts and manage the development of each into product-specific campaign as well as prospect-specific campaigns targeting small-to-medium sized businesses,
• Utilizing lead management platform to segment prospect lists and execute campaigns and reporting
• Social Media: manage and post entries on company blogs and social media sites to help establish our voice as an industry leader and drive traffic to gated content
• Search Engine Optimization: monitor relevant keywords on HubSpot and apply best practices for optimizing organic search results on blog and company website.
• Database administration: includes customer and contact targeting, campaign set up in Salesforce.com and Marketo, list sourcing, and database scrubbing
• Create marketing and sponsorship activities and lead gen campaigns with trade associations and publications
• Maintain stock of updated collateral and press kits for sales activities
• Help sales team prepare RFPs
• Prepare status reports on marketing efforts

Requirements:

• 1 – 2 years of previous experience in marketing or communications for a software or technology company
• Must have a BA in marketing, communications or journalism
• Experience with at least one marketing automation/lead management tools such as Marketo, Eloqua, ExactTarget or HubSpot
• Experience using WordPress, Joomla or other content management tool for blogging, website creation, etc. a plus
• Must be proficient in Microsoft Office software, specifically Word and Excel
• Experience with solutions in the supply chain or global transportation industries a plus