Responsibilities:

• Builds robust copy for Branded and DTC websites based off brand style guidelines, targeted personas, and conversion-driving techniques.
• Conducts SEO research and builds strategy through tools and industry knowledge to constantly strive for top organic ranking
• Develops campaign-specific landing pages to drive customer retention and reduce bounce
• Builds copy for email campaigns (product specific, trade shows, branded, etc)
• Builds/deploys/reports on copy/content for our social channels
• Creates, maintains, and updates base copy for online retail use.
• Creates, maintains, and updates enhanced content to be entered in Vendor Central, Wayfair, Salsify, and more.
• Sources SEO keywords for products and is adept at organic keyword insertion.
• Experience working with a PIM solution a plus
• Works with eCommerce, Marketing, and Product teams to strategically position branded products.
• Solid understanding of enhanced / A+ copy for products in an eCommerce environment
• Works closely with eCommerce team members to implement differentiated content
• Ability to assist in building content for other Marketing materials as needed

Requirements:

• Bachelor’s degree or equivalent experience
• 3+ years copywriting/content development experience for Branded environments (eCommerce Reseller environments a plus)
• Excellent written and verbal communication skills
• SEO experience (experience with BrightEdge preferred)
• Social media management experience
• Experience with large ecommerce resellers
• Proven ability to work with diverse cross-functional teams
• Must be able to translate technical terminology into benefit-oriented information.
• Experienced with creating customer segmented copy for catalogs, mailers, advertising, emails, blog posts, video scripts, and other marketing materials as needed.