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Accentuate Staffing is currently recruiting for a Digital Marketing Analyst to join an established company in the Raleigh area.  This position will manage the strategy and optimization of one of company’s lines of business. More specifically, they will be responsible for the bidding strategies, day to day management, client and executive interaction, and growth of the program. This position is very heavily based in Paid Search, but will have opportunities to manage other digital channels such as Social, Contextual, Display or Retargeting.

Responsibilities:
• Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response goals.
• Partner with the Business & Client leads to execute and manage tactical aspects of media plans.
• Establish publisher relationships to develop and maintain world-class programs.
• Drive data-driven analysis and insights to improve campaign effectiveness
• Report on the progress and business impact of performance media campaigns (i.e. traffic, leads & applications)

Requirements:
• BA/BS degree or equivalent practical experience
• Strong analytical and troubleshooting skills
• Ability to use data to drive actionable insights
• Paid Search Experience
• Marketing, Math, Finance or Statistics Background
• High level of proficiency with Excel