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Accentuate Staffing is currently looking for a Marketing Analyst to join a well-established marketing firm in Raleigh, NC. This position will be responsible for data mining marketing analytics to develop implementation and optimization plans for client marketing and business strategies.  The marketing analyst will be able to translate technical tracking requirements to development teams, and must be comfortable conveying analytics findings to internal and external stakeholders.

Responsibilities

• This person will be responsible for the development and execution of test plans and analytical approaches that improve user experience, enable targeted communications and drive desired audience behaviors.
• Work with account teams and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success.
• Help clients expand their usage of web analytics tools and drive internal client user adoption.
• Assist with the selection and implementation of web analytics and online marketing tools.
• Assist clients and client teams with the tracking and enhancement of marketing efforts, and provide measurement guidance and strategy for both online and offline marketing tactics.
• Assist with writing proposals and creating budget estimates for analytics projects.
• Exhibit expertise working with multiple data sources (site analytics, media, email, social media, ecommerce, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements.
• Assist the Planning team with analysis of both quantitative (surveys) and qualitative (interviews, focus groups) research.
• Develop recurring weekly and monthly analytics reports for agency clients based on their reporting needs. Include detailed data, summary findings, and recommendations for future improvement.

Deliverables

• Weekly/monthly reports delivered via PDF or PowerPoint presentation
• New business proposals and statements of work
• Website behavior and user experience analysis
• Documentation relating to existing processes and suggestions for improving processes
• Effective and persuasive presentations (verbal and written) for internal teams and clients