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Accentuate Staffing is currently recruiting for a Digital Analytics Specialist to join an established company in the Raleigh area.   This position will be responsible for implementing web tracking structures, troubleshooting complex data issues and creating advanced data reporting models.

Responsibilities: 
• Set up custom variables, data layers and account structures in Google Tag Manager.
• Use Google Analytics debugging tools like WASP.inspector to audit, troubleshoot, and fix tracking issues.
• Create custom, automated site and campaign performance reports for management and marketing teams.
• Provide insights and actionable recommendations that improve on-page user experience and increase revenue and other KPIs.
• Manage 3rd-party conversion pixels.

Requirements: 
• 3+ years’ experience in web data analytics.
• Expert skill with Google Tag Manager (GTM) and Google Analytics (GA) – able to set up account, tag structures and custom variables.
• Google Tag Manager debugging tools experience such as WASP.inspector or GTM Sonar.
• Experience setting up and visualizing custom conversion funnels.
• Comfortable with front-end programming languages including HTML, CSS and JavaScript.
• Google AdWords certification and/or Google Analytics certification.
• Experience in the financial services, insurance or online retail industries.
• Strong understanding of A/B and multivariate testing techniques, best practices and tools.
• Experience with Google Data Studio, Omniture Site Catalyst, Power BI, SuperMetrics.