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Accentuate Staffing is currently recruiting for a Outreach & Media Relations Specialist to join an established company in the Raleigh area. This position will be responsible for the promotion of content marketing & digital PR campaigns to targeted lists of journalists, websites, and bloggers to secure media placements & mentions. This role will perform outreach (email, phone, and social) to a list of qualified opportunities based on campaigns, production schedules, and internal & client performance targets. Discover and add new perspective contacts to grow outreach list and segments as well as perform quality check contacts for relevancy to campaign goals.
● Demonstrated understanding of online media & digital PR: follows blogs & news, contributes to online forums, active on twitter and other social networks
● Exceptional communication skills: written and oral
● Resourcefulness: Can find information quickly and independently
● Confident and enthusiastic, a ‘networker’ with hustle and get-it-done attitude
● B.A. or above in Journalism, PR & Communications, Marketing, or related field
● Minimum 3 years of professional work experience in Media/PR, sales, marketing, or communications
● Experience with campaign planning and digital PR outreach
● Familiar with contact list management, CRMs, and email marketing
● Familiarity with link building and SEO (Search Engine Optimization) principles