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Accentuate Staffing is recruiting for a Marketing Manager to join a Biotech company in RTP, area. The company is seeking an ambitious, creative, and metrics-driven Manager to lead their demand generation strategy, fuel our sales growth, and support a growing sales team.

Responsibilities:

• Manage and implement comprehensive marketing strategy, managing spend with full accountability.
• Develop a demand generation plan and executing effective inbound and outbound marketing programs across multiple channels to consistently generate qualified leads.
• Manage our ongoing digital campaigns/projects including web development, SEO, SEM, content marketing, webinars, social media, PR, etc.
• Tradeshow management, including strategic planning, promotion, sponsorship, negotiation, logistics, analytics, and post-show follow-ups.
• Content development including blog posts, PR, social media, sales collateral, presentations, etc.
• Support the sales team, providing materials to validate and sell. This includes the development of sales collateral, CRM management, event coordination, and presentation support.
• Raise brand awareness by effectively communicating our differentiated identity to the market.
• Manage and optimize our marketing automation platform (Act-On). Deploy consistent and segmented email campaigns to raise brand awareness and drive inbound leads. Use the software and a series of integrations to ensure follow up, track leads, and establish campaign-level ROI.
• Manage third-party contractors, vendors, budget, and staff.

Requirements:

• 3-5+ years of marketing experience, having managed spend with full accountability. Experience in Biotech/Pharma is a plus.
• Extensive track record of designing and implementing successful marketing programs, consistently generating and growing marketing interactions and qualified leads that contribute consistently to a working sales pipeline
• Prior experience & comfort with Act-On or other marketing automation tools
• Prior experience in CRM management, tracking, and reporting. NetSuite experience is a major plus.
• Strong background in email marketing, including a working knowledge of list management, A/B testing, deliverability optimization, and segmentation
• Track record of successful field marketing including organizing events and tradeshows.
• Experience working with international teams and marketing across multiple geographies is a plus
• Graphic design experience is a plus
• Ability to be a tech-savvy marketer that has a solid conceptual if not technical understanding of modern digital marketing and have the aptitude for digital campaign development, optimization, and reporting.
• Be an expert in advertising.