Responsibilities:

• Research market trends, customer needs, and competitor offerings to identify opportunities for product growth
• Help develop product strategies, roadmaps, and plans for new products and existing product improvements
• Evaluate product performance, pricing, costs, and profitability to support business decisions
• Work closely with engineering, sales, marketing, and other departments throughout the product development and launch process
• Gather customer and dealer feedback to help guide product features and improvements
• Monitor industry developments and competitive products to identify ways to strengthen the product line
• Support product launches, sales initiatives, and marketing efforts
• Analyze product data and market performance to recommend changes and improvements
• Coordinate with internal teams to ensure product plans align with customer expectations and company goals

Requirements:

• Bachelor’s degree in business, engineering, marketing, or a related field
• 5–7 years of relevant business experience, with approximately 3–5 years in product development, product management, engineering, or product marketing
• Experience evaluating market opportunities, customer requirements, product performance, and competitive offerings
• Strong business judgment with the ability to balance customer needs, product capabilities, pricing, and profitability
• Experience collaborating across departments, including engineering, sales, and marketing
• Strong analytical, organizational, communication, and problem-solving skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Willingness to travel approximately 20–30% as needed