Marketing and Communications Specialist
This job has been filled or expired, so you can no longer apply for it.
You can browse our current jobs in this category here or view the old job below.
Accentuate Staffing is recruiting for a global technical communications company in Raleigh who is seeking a Marketing and Communications Specialist to join their team. This a newly created position within organization. The Marketing and Communications Specialist will create first-ever global marketing strategy, contributing to and executing all of the marketing plans, campaigns, advertising, PR, events, and symposiums; using various tactics including digital, print, video, and mobile engagement.
Responsibilities:
- Develop case studies based on potential product applications and customer experiences
- Organize response to industry-based on potential product applications and customer experiences
- Create a variety of marketing materials to be used across various media platforms such as advertising, social media, internal employee communications, external customer communications, trade shows, etc.
- Lead and guide the development of copy and creative content for identified markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
- Develop and own a robust lead generation funnel
- Design target campaigns based on real demands of customer segments and combine product knowledge, market understanding to prepare impactful campaign content and channel materials
- Establish and evaluate key performance metrics and maintain monthly and quarterly metrics reports on marketing activities, efficiency and business impact including demand generation, website and email marketing analytics
Requirements:
- Mandatory BA/BS Degree in Marketing, Business Administration, or Journalism
- 5 years of experience in either marketing communications, marketing analytics, digital marketing, or similar role.
- Strong written communication skills, along with clear and concise verbal skills.
- Ability to work cross-functionally with individuals and teams.
- Strong project management, consulting and problem-solving skills.
- Experienced developing scalable, digital marketing campaigns and lead generation initiatives.
- Ability to understand business strategies and prioritize activities appropriately.
- Must be proficient with MS Office, Adobe Creative Suite and WordPress
- Industry experience within electronics, telecommunications and or military/public Safety is strongly preferred
- Global experience is required and the ability to speak and write in Spanish is strongly preferred
