Responsibilities:

• Own audience targeting and data driven personalization strategies across prospecting, retargeting and remarketing to directly deliver improvements in media performance.
• Craft clever solutions that use marketing and digital analytics data to increase ROAS.
• Own the quality of marketing performance data, combining product management and high level analysis to identify opportunities for improvement and eliminate blind spots.
• Build and manage a team of analysts who search for growth opportunities in analytics data.
• Work collaboratively with multiple stakeholders to enhance Marketing Analytics stack (Google Marketing Platform + Invoca + Custom Integrations).
• Own marketing attribution and media mix modeling to better align spend to value.
• Make the case for new value additive analytics technologies and third party data sources.
• Develop and ensure correct implementation of measurement plans for all media campaigns (i.e. identify appropriate KPIs to track and optimize against, ensure proper implementation of controlled tests, etc.).
• Own Search Ads 360 Floodlight conversion designs and other platform conversion integrations to turn outcome data into highly valuable signal for SA360 & platform native bidding algos.
• Ensure data consistency and integrity across all marketing analytics platforms
• Innovate on the cutting edge of Marketing Analytics, partnering with Media, Data Science, and Data Management teams to consistently produce breakthroughs using data.

Requirements:

• 6+ years progressive experience in marketing measurement, attribution, and analytics, with exposure to both traditional and direct-to-consumer brands.
• Expertise with media measurement and ability to understand the strengths and weaknesses of each measurement methodology.
• Strong analytical and quantitative background with expertise in measurement planning and experiment design.
• Deep understanding of marketing analytics platforms and marketing analytics data
• Strong technical capabilities with SQL, data warehouses, ETL processes, and data integration tools.