Marketing Operations Specialist
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Accentuate Staffing is currently recruiting for a Global software company in Raleigh, NC who is seeking a Marketing Operations Specialist. The primary role is to assist the Marketing Operations Manager with the maintenance of marketing-related processes and technology. This is a Direct Hire opportunity!
Responsibilities:
- Assist in the implementation, management, and facilitation of various marketing technologies, including Marketo, Cvent, ReachForce, and Vidyard.
- Implement changes to improve marketing processes and suggest new ideas to more efficiently utilize resources
- Create instructional documentation and deliver training to team members
- Lead efforts to cleanse data repositories, rectify inconsistencies, and supplement information in alignment with best practices and relevant corporate data initiatives
- Provide guidance around optimal marketing automation practices that will be most successful in supporting Marketing’s annual objectives
- Assist in the development of program templates and automated operational functions to increase efficiency and standardize automation activities
- Drive efforts around the maintenance, renewal, and optimization of digital platforms (website, landing pages, etc.) that support the company’s business objectives
Requirements:
- Bachelor’s degree
- 2-5 years of experience with marketing technologies required
- Experience with CRM required (Salesforce knowledge preferred)
- Experience with Marketo required (Marketo certification preferred)
- Able to adapt to a changing environment and anticipate future needs
- Self-motivated with an ability to thrive under pressure
- Flexible, collaborative, proactive, and able to present ideas succinctly
