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Accentuate Staffing is currently recruiting for a Director of Digital Marketing to join an established company in the Raleigh area.   This position will serve as the digital media lead for one of company’s lines of business. They will be responsible for the strategy, day to day management, client and executive interaction, and growth of the program. This position is very heavily based in Paid Search, but will have opportunities to manage other digital channels such as Social, Contextual, Display or Retargeting. This is a direct hire position with the possibility of paying for relocation.

Responsibilities:
• Manage a 1 – 2 person team working on company’s largest business
• Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response goals.
• Partner with the Business & Client leads to execute and manage tactical aspects of media plans.
• Establish publisher relationships to develop and maintain world-class programs.
• Drive data-driven analysis and insights to improve campaign effectiveness
• Report on the progress and business impact of performance media campaigns (i.e. traffic, leads & applications)

Requirements:
• BA/BS degree or equivalent practical experience
• 5+ years of digital marketing experience with strong analytical and troubleshooting skills
• Ability to use data to drive actionable insights
• Strong business acumen and proven track record digital marketing success
• Paid Search experience is a must!
• Marketing, Math, Finance or Statistics Background
• High level of proficiency with Excel
• Experience working on lead/sales generation or other ROI based campaigns
• Understanding of the insurance industry
• Demonstrated expertise & thought leadership in leveraging programmatic technology to achieve brand and direct response objectives
• Strong knowledge of measurement approaches, ad operations, & the digital landscape
• Experience with Kenshoo or other Paid Search Management platforms